How can I make the most of Christmas retailing to boost profits?

With Christmas just around the corner, now is the time to have plans in place to make sure that you optimize your Christmas retailing and boost your profits.

Christmas can be such a profitable time of year and the great thing is that people want to buy all the lovely things you have to sell them for themselves or for gifts so why not use this to your advantage and sell sell sell.

Here a few ideas to increase your sales during this busy time.

Make sure that all your Christmas displays are inviting, make them big, make them colourful and make them stand out, make sure you have the prices visible because some people can feel a bit uneasy asking for the price.

Price point is important so make sure you have gifts and products at varying prices so that you can appeal to everyone. A great way to increase every sale without changing too much is to have your impulse buys and smaller gifts on the desk which are ideal for stocking fillers and smaller budgets.

Showcase your Christmas gifts and products at a Christmas shopping event, invite all your regular customers, ask them to bring their friends, make it a social event to demo your treatments, let them try some of the products that are in the Christmas kits and make them want them – create that desire!

Make sure your whole team know what you have available to sell. Make sure they have all had full training so they know what’s in your Christmas kits, what the savings are and who they are best suited to so that when someone asks about them they are excited and they know what they are talking about.

Finally for any slower selling Christmas Kits or products you could offer bounce back offers where the client gets a free or discounted treatment to use in the quieter months of January or February.

Professional Beauty Magazine  – Ask The Experts